Lead Generation · Guest Leads
Targeted guest lead generation through paid and organic channels — so you can fill your calendar without paying commission on every booking.
Platform bookings are convenient, but every one costs 10–20% in commission, and the platform owns the guest relationship, not you. Guest lead generation builds a direct channel of your own — an audience you can market to again, not just a name and a date handed over by an algorithm.
We run targeted advertising, SEO-driven landing pages, and retargeting built around your ideal guest profile, so enquiries arrive already interested, ready to convert into direct bookings.
Relying entirely on Airbnb and Booking.com means paying commission on every booking with no direct relationship with your audience.
When platforms change algorithms or fees, operators with no direct channel are entirely at their mercy.
During quiet periods, hosts with no direct guest channel feel it hardest.
Business travellers and relocating professionals rarely come through Airbnb search — targeted lead gen reaches them directly.
Defining your ideal guest profile and targeting by location and intent.
Google and Meta ads, retargeting, and SEO-driven landing page traffic.
Optimised landing pages and forms that filter enquiries before delivery.
Cost per lead and conversion data broken down by channel.
Recovering guests who browsed but didn’t book, instead of losing them for good.
Clear visibility of what is driving your guest bookings each month.
“I was paying significant commission on every booking with no way to reach guests directly. Since setting up a proper guest lead funnel, a meaningful share of our bookings now come direct.”
“The business travel segment we were targeting wasn’t coming through Airbnb at all. Once we ran targeted lead gen for that audience, we started getting long-stay enquiries consistently.”
Guest leads are prospective guests who have shown interest in booking a short-term rental — typically via ads, landing pages, or organic search — before they book on a platform like Airbnb. Capturing them directly lets you convert to direct bookings and reduce commission.
We use targeted digital advertising, SEO-driven landing pages, and retargeting strategies to attract guests looking for properties in your target area or dates. Leads are captured and delivered to your booking funnel.
A direct booking website significantly improves conversion of guest leads. If you do not have one, this pairs naturally with our Direct Booking Engine service.
We build targeting around your specific property location and target guest profile — leisure, business, or long-stay — to improve lead quality and reduce wasted spend.
Stop letting platforms own your guests. Book a free call and we'll show you how a guest lead pipeline would work for your property.
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