Growth & ROI · ROI Calculator
Estimate the potential revenue, profit, and return on investment of a UK short-term rental based on nightly rate, occupancy, and running costs.
Before investing in or scaling a short-term rental, you need a realistic picture of what it can actually return — not a hopeful guess based on the best month a friend once had.
This calculator uses the same simple maths behind every serious ROI model: nightly rate times occupancy gives revenue, revenue minus costs gives profit, and profit against your investment gives ROI. Enter your own numbers below and see it update instantly.
Many estimates assume 80–90% occupancy. Most well-managed UK properties realistically land in the 65–75% range.
Cleaning, laundry, platform fees, and maintenance can quietly consume a large share of gross revenue.
Without adjusting for demand and seasonality, peak-period revenue is routinely left uncaptured.
Without a model, it is hard to tell whether pricing, occupancy, or costs would move your returns the most.
Enter your nightly rate, occupancy, costs, and availability to see live results.
A clear projection of gross monthly revenue based on your inputs.
Costs are subtracted automatically to show a realistic profit figure.
A percentage return based on an illustrative property investment.
Guidance notes reflect typical UK occupancy ranges and cost structures.
Use your results as the basis for a free call about your specific property.
Enter your property's numbers below — the calculator updates in real time.
Booked nights / month
21
Monthly revenue
£2,520
Monthly profit
£1,720
Estimated annual ROI
137.6%
Based on an illustrative £15,000 property investment.
This is an estimate only and does not account for seasonality, platform fees, or management style. Book a free call for a proper analysis of your property.
“I ran a few different occupancy scenarios before making an offer on a flat. It gave me the confidence to negotiate properly.”
“I had never actually subtracted my real costs from revenue before. Seeing the profit number was a wake-up call in a good way.”
It is a directional estimate based on the numbers you enter. Accuracy depends on how realistic your occupancy and cost inputs are — treat it as a useful starting point, not a substitute for a full property analysis.
Include cleaning, laundry, consumables, platform fees, management costs if applicable, mortgage or rent, utilities, insurance, and an allowance for maintenance.
The calculator uses an illustrative property investment figure to translate profit into a percentage return, so you can compare scenarios on a like-for-like basis.
Yes. We work with UK hosts on pricing strategy, listing optimisation, and operations — all of which directly affect the real-world version of the numbers above. Book a free call to go through your specific situation.
Book a free call and we'll go through your property's real numbers and build a strategy around them.
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